Return On Inspiration for a leading greetings card publisher.
Laura Darrington Design are one of the UK’s leading luxury greeting card publishers. The team approached us to evolve their eCommerce design, deliver a stronger experience to their trade customers and increase the brand’s exposure to new consumers.
- eCommerce Strategy
- Web Design & Development
- Google Shopping
- Facebook & Instagram Ads
- eCommerce SEO
- Customer Experience Roadmap
Elegant layouts, strategic campaigns and a rich library of visual assets.
A thoughtful approach to a stunning brand.
1. Web Redesign & Development.
We wanted the new store to reflect the stunning quality of Laura’s cards. Designing a bespoke homepage, product page and category page. We delivered a bespoke experience for trade customers with a facility to offer the full catalogue at wholesale prices along with a product management system.
2. Developing Visual Assets
To enrich the website and the upcoming marketing campaign, we carried out a stylised photoshoot, creating stunning images of their luxury cards. We also conducted a product shoot in which we captured over 400 product images for the product pages on the store.
3. Google Shopping
Google Ads are a vital pillar for this campaign. Customers are regularly searching for greetings cards throughout the year.
We use Google Shopping to ensure the brand’s 500+ products can be found at the perfect moment in time.
4. Facebook & Instagram Advertising
Social advertising has been integral to the campaign, not only for generating retail sales through seasonal campaigns but also allowing us to secure B2B orders from independent shops, garden centres and resellers.
5. eCommerce SEO
With the new store launched we are now supporting the team with a National SEO strategy. Firstly, growing their online sales through careful optimisation of the product catalogue. And also increasing monthly trade customer signups with a focus on B2B search terms.
0x Return On Advertising Spend
0+ Orders from Google Shopping
The store has gone through some considerable upgrades and is a fun and intuitive place to purchase greetings cards.
Our campaign is still in full force and Wyze Digital’s efforts are contributing to 80%+ of the monthly visitors on the store.