Acai Life

Bringing fruits of the Amazon to the UK. Our journey scaling a premium health food brand.

0x Return on Amazon Advertising Spend

acailife.com

The Brief.

Aaci Life produce a range of high quality açai products from one of natures greatest Superfoods, the açai berry. Our brief was to streamline both product launch and fulfilment and also to advise and support with the volume of online sales to a specified target through a variety of channels. We created fresh, optimised site content along with ongoing site maintenance and integration work.

Our roles.

  • WooCommerce Store Build
  • eCommerce Build
  • Amazon Launch &amp Advertising
  • Google Shopping
  • Facebook &amp Instagram Ads
  • eCommerce SEO

Acai Life’s project is the perfect archetype of what we do here. Presenting a product to market and running marketing strategy to achieve a company’s sales goals. We’ve loved every minute of this campaign.

Joe Read, Founder & CEO, Wyze Digital

The Solution.

Scaling product sales through multiple marketing channels. Here’s how we got there.

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1. eCommerce Strategy

From planning the store build, to advising on order fulfilment and product launch. Our mission has been to launch their product to market and help the team to grow their online sales to an agreed target over a set period of time.

2. WooCommerce Web Development

Our first project was to build the eCommerce store. This was a custom WooCommerce build with a delivery date picker and an area for wholesale customers. We also lead the strategy on product fulfilment, working with couriers and bringing all orders into a system for easy printing of shipping labels.

3. Amazon Launch & Advertising

After registering the brand and creating their Amazon brand store, we now run a range of Amazon Ads. The campaign is running strong and Amazon is now consistently in the top 2 sources of online sales for Acai Life.

4. Google Shopping

There are a great deal of customers in the market looking to purchase açai, and Google Ads allows us to present Acai Life’s product to these potential customers at the perfect moment in time. Google Ads is now one of the most powerful drivers of sales for the business.

5. Instagram & Facebook Advertising

We built a 3 stage funnel of social media advertising. Presenting the brand to new audiences using engaging video ads, and transitioning customers towards purchase using product ads and retargeting.

6. eCommerce SEO

The goal is for Acai Life to appear when potential customers are looking for açaí. Whether that’s searching directly for açaí puree, Googling açaí recipes or trying to understand what açaí is and how to use it.

0x Increase in sales revenue

0x Return on Amazon Advertising Spend

The Result.

From being simply a concept at our initial discussion, Acai Life is now enjoyed by thousands of customers across the UK. We are now looking at expanded goals, additional routes to market and new products to introduce to the range.

Be our next success story!

Work with Wyze Digital to take your business to the next level of growth. Get in touch today.