Bringing fruits of the Amazon to the UK. Our journey scaling a premium health food brand.
Acai Life produce a range of high quality nutrition products from one of natures greatest superfoods, the açai berry.
Our brief was to streamline both product launch, fulfilment and post-launch to advise and support with the scaling volume of online sales to a specified target through digital advertising & SEO.
- eCommerce Store Design
- Web Development & CMS
- Amazon Launch & Advertising
- Google Shopping
- Instagram & Facebook Ads
- eCommerce SEO
Scaling product sales through multiple marketing channels. Here’s how we got there.
1. eCommerce Strategy
From planning the store build, to advising on order fulfilment and product launch. Our mission has been to launch their product to market and help the team to grow their online sales to an agreed target over a set period of time.
2. WooCommerce Web Development
Our first project was to build the eCommerce store. This was a custom WooCommerce build with a delivery date picker and an area for wholesale customers. We also lead the strategy on product fulfilment, working with couriers and bringing all orders into a system for easy printing of shipping labels.
3. Amazon Launch & Advertising
After registering the brand and creating their Amazon brand store, we now run a range of Amazon Ads. The campaign is running strong and Amazon is now consistently in the top 2 sources of online sales for Acai Life.
4. Google Shopping
There are a great deal of customers in the market looking to purchase açai, and Google Ads allows us to present Acai Life’s product to these potential customers at the perfect moment in time. Google Ads is now one of the most powerful drivers of sales for the business.
5. Instagram & Facebook Advertising
We built a 3 stage funnel of social media advertising. Presenting the brand to new audiences using engaging video ads, and transitioning customers towards purchase using product ads and retargeting.
6. eCommerce SEO
The goal is for Acai Life to appear when potential customers are looking for açaí. Whether that’s searching directly for açaí puree, Googling açaí recipes or trying to understand what açaí is and how to use it.
0x Increase in sales revenue
0x Return on Amazon Advertising Spend
From being simply a concept at our initial discussion, Acai Life is now enjoyed by thousands of customers across the UK. We are now looking at expanded goals, additional routes to market and new products to introduce to the range.
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