Giving retail buyers access to license hundreds of beautiful designs for their products.
With over 25 years of selling thousands of designs to the likes of John Lewis & Wallmart, Gill approached us to build a website where her potential trade customers could browse over 400 available designs and enquire about licensing these for their own products.
- Stylised Photoshoot
- User Experience Design
- WordPress Development & CMS
- Trade enquiry system
- Custom built analytics system
Turning design licensing into a fun, visual experience with clear routes to enquiry.
1. Stylised Photoshoot
We arranged a photoshoot to support the design of the new website. After drawing out a brief covering a shot list and style ideas, we then captured photos of the team, the studio and a range of product collections and props.
2. Wireframing & Design
Beginning with wireframes, we carefully planned out our proposed customer journey for trade customers. To keep emphasis on the designs we stuck to a crisp & clean layout, ensuring enquiring about licensing was as simple as possible.
3. WordPress Development & CMS
Our key focus in the development process was making it easier for the team to list, categorise and manage a large quantity of designs. We built a stunning front end with a CMS that is scalable and easy to manage.
4. Trade Enquiry System
Only registered trade customers can see designs. The goal here was therefore to make it appealing for new trade customers to sign up. Once logged in, make it easy for them to enquire about multiple designs in as few clicks as possible.
5. Custom Built Analytics System
Our custom analytics system provided an incredible sales tool for the team. The system shows which designs a customer is viewing the most which allows the team to contact customers at the perfect moment in time.
0+ Designs available for licensing
0 Product Photos Captured
Trade customers can now visit the Elizabeth Stirling Designs website and browse an up to date selection of designs which are reserved solely for approved buyers. These can be easily added to an enquiry list and an overall enquiry for multiple designs can be placed with ease.