Innovation meets intelligence. Creating a smarter eCommerce
IRIS are an audio technology company who are on a mission to change how the world consumes audio. Our initial role was to support the launch of their first headphones range through a new eCommerce store launch and a custom checkout experience.
- Prelaunch landing pages
- Custom checkout process
- Bespoke inventory management system
- Ongoing maintenance & support
Wyze Digital’s role in supporting the product launch of the immersive
1. Getting ready for launch.
Step one was to market Iris’s unique concept: applying a ‘live’ immersive musical experience to a piece of music at the touch of a button. We created educational content explaining IRIS’s unique algorithm, neurological benefits, and how achieving ‘flow state’ was beneficial for both mental health and performance.
2. eCommerce Store Development
We then set about creating their first eCommerce store with a custom checkout process to take the user from product selection to checkout as quickly and effectively as possible. We created a clean user interface, mobile-first checkout flow and clear definable steps to guide the user to payment.
3. Pre-Order and Product Batch Management
Producing new innovative products involves batching and production cycles. Our custom built inventory system allowed for visibility over custom pre-orders, remaining balances and which product batches matched each customer.
As IRIS’s official support partner, we provided ongoing post launch maintenance and hands on support. Helping with Black Friday deals, customer journey changes, speed optimisation, eCommerce support, security updates and more.
0 Days total build & development time
0x Different products launched to market
IRIS Headphones are a premium product, and the IRIS team now have a truly stunning place to showcase them to the market. The store boasts attractive product pages, pre-order capabilities and a seamless checkout experience.