High ticket B2B sales and global exposure.
All in a days work.
Alpha Electrics
0% Increase in SEO traffic
alphaelectrics.comThe Brief.
Alpha Electrics are one of the UK’s leading providers of industrial electric motor repair services and now sell a wide range of refurbished parts internationally.
The team initially approached us to build their first eCommerce store, and our relationship now extends into broadening sales, enquiries and supporting with business infrastructure.
Our roles.
- Web Design & Development
- eCommerce SEO
- B2B Lead Generation
- Multilingual SEO
- Website Content
- Amazon & eBay Integration
From day one, not only have we received professional and very technical services, but it is the individual, personal customer care and detailed analysis into our company, which has overly impressed us and really excelled our online presence. Alpha Electrics are extremely proud to be working with Wyze Digital.
The Solution.
We made Alpha Electrics’ products more visible than ever and accessible by customers across the world.
1. Web Redesign & Development.
Our mission was to organise a wide variety of B2B services alongside a large eCommerce store with hundreds of products and multiple customer types. This was effectively delivered through careful wireframing, a full redesign and a set of bespoke functionality for trade customers.
2. Content Writing & Landing Pages
Alpha Electrics offer repair services for over 100 well known brands. To ensure potential customers know about this, we work with the team on a monthly basis to discover more about their services and write SEO optimised content and landing pages tailored to each brand and service.
3. Google Ads & Google Shopping
Our paid search campaign was multi-faceted with part of the campaign utilising Shopping Ads to drive sales of refurbished motors, and another area focused at driving B2B enquiries for a variety of brands and services. This is now driving enquiries and sales for the business with conversion rates of over 6%.
4. SEO
Our overall objective is for Alpha Electrics to consistency appear when potential customers need industrial electric motor repairs. To achieve this, we have combined a detailed keyword architecture with on-site optimisation and to date, this has resulted in a 600% increase in SEO visitors.
5. Expanding into International Markets
With products in high demand from overseas, we helped to ensure these could be found by customers in other countries searching in different languages. We built 6 international versions of the website and worked with translators to convert key pages into a SEO friendly format for each language.
6. Amazon & eBay Integrations
With over 250 refurbished products, we had an opportunity to appeal to other customers on eBay & Amazon. We built an integration which allows the team to manage stock and product data over the 3 main sales channels. Faster listing on more platforms is a powerful way to scale sales in this sector.
0% Increase in SEO traffic
0% Enquiry Conversion Rate from Ads
The Result.
From a business who were reliant on partnerships and word of mouth, we have since helped to scale the Alpha Electrics brand to a position where the team generate recurring sales & enquiries through 4 additional new channels. This not only impacts total revenue but offers a foundation of sales that allows for considerable business growth.
Be our next success story!
Work with Wyze Digital to take your business to the next level of growth. Get in touch today.