Prep Perfect

Digital Campaign Case Study

Prep Perfect

About The Brand

Prep Perfect are one of the UK’s most popular meal preparation companies. The team cook freshly prepared, nutritious and ready-to-eat meals and deliver them directly to your door.

Prep Perfect work tirelessly to prepare and deliver well over 100,000 healthy meals each year and also fuel some highly established fitness organisations such as Leicester City Football Club, Nottingham City F.C. & British Weightlifting.

Prep Perfect Website

eCommerce Redesign

Improving The Customer Experience

Our first challenge was to turn the brand’s existing static website into a system which served both the team and customers on a higher level.

The initial website was a non-responsive site where customers would place orders via email. This process was time consuming for both the customer and team.

We transformed the existing process into an eCommerce experience where customers could pick their dishes, book a delivery slot and even create their own dishes from scratch!

This greatly increased the number of orders and ease of fulfilment.

Search Engine Optimation (SEO)

Acquiring New Customers Through Search Marketing

We designed and implemented a comprehensive SEO campaign to drive new visitors and sales to the site.

Starting with a defined set of target keywords we then began working our magic on both technical SEO techniques and off-site SEO practices.

To date we have increased Prep Perfect’s SEO revenue by over 750%.

In the first three months of the campaign, search engine traffic doubled and revenue from search engines increased by 79%!

Facebook Advertising & Google Adwords

Increasing Sales through Paid Media

To further increase the customers acquired through digital channels we expanded our efforts towards paid media:

Facebook Advertising – Helping specific consumer groups to discover the brand and service through creative and engaging adverts.

Retargeting – Reconnecting with those who show an interest in the brand – increasing conversion rates and encouraging repeat purchases.

Google Adwords (PPC) – Getting the brand in front of those who are actively searching for a food preparation company.

These channels are now a huge driver of growth and sales revenue.

Photography

Developing Visual Assets

We worked with Prep Perfect on a number of photoshoots to capture stunning photos of their mouthwatering meals.

Throughout the photoshoot we aim to create images specifically suited for the website, social media and advertising campaigns which we have planned together.

Creating stunning images is an important part of what makes our campaigns so successful.

Email Marketing

Improving Retention & Customer Engagement

Dieting is a regular commitment and Prep Perfect’s customers should be coming back at least once per week to order their next set of meals.

To keep customers on board we supported the campaign with email marketing to offer promotions, inform customers of changes to the menu and ultimately increase the frequency of repeat purchases.

We also implemented a range of email automations such as a system to send “Leave us a Review” emails to send out after a customer had eaten their meals.

This resulted in a 200% increase in monthly product reviews on the site.

Rebranding & Print Assets

Building the Character of the Brand

Prep Perfect’s business model relies on becoming a ‘favourite’ brand in their marketplace.

Whether a customer has just received their order or is browsing the website – we wanted to ensure that the brand left a bold yet fun impression.

To achieve this, we supported the team with a rebrand of their logo, fonts, brand colours, and print materials.

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