Fancy Crafts

eCommerce Web Development Case Study

Fancy Crafts

Fancy Crafts are a new UK craft supplies brand specialising in glitter and papercraft embellishments.

Prior to forming Fancy Crafts, the team spent many years producing and selling their products on eBay and Amazon under a different brand, delivering hundreds of thousands of orders in this time.

Fancy Crafts approached us to help expand their product offering outside of eBay and Amazon by taking the brand onto their own eCommerce platform.

This will allow them to reach new markets and offer product options and experience that are bespoke to their business.

Bespoke Web Design & Branding

A Stunning Custom Design

We had the opportunity to build Fancy Crafts brand from scratch – creating the logo and setting the brand colours and fonts.

In our design phase, we wanted to showcase the quality of the products and also use the blog and homepage to give visitors inspiration on how Fancy Craft’s supplies could be used.

We combined bespoke design with our knowledge of effective ecommerce layouts and conversion tools.


Developing Visual Assets

To support our designs we also carried out a 3 day photoshoot for the Fancy Crafts brand.

We produced stylised imagery to be used on the website’s homepage and also conducted a product photoshoot which captured over 300 product images.

Creating stunning images is an important part of what makes our website’s and campaigns so successful.

eCommerce Development & CMS

Easy product and content management options

With the design, branding and photography in place, we then began to develop the Fancy Crafts store.

We built a bespoke theme for the designs and created custom CMS options to allow the Fancy Craft team to update their pages, products and content.

We leveraged WooCommerce for the product management and key eCommerce functionality.

A stunning, highly functional, custom built WooCommerce store.