Dancefloor DJs & Events

Digital Campaign Case Study

Dancefloor DJs & Events

About The Brand

Dancefloor DJs & Events are one of the most sought after wedding DJ companies in the entire Leicestershire area. Built on a foundation of over 15 years industry experience, they pride themselves on offering a truly comprehensive service using the best possible sound equipment, stunning dancefloors and a flawless display of music and entertainment on the night.

Dancefloor DJs & Events work very closely with some of Leicestershire’s most credible wedding venues such as Hothorpe Hall and Mythe Barn where they are firmly established as the resident DJ for the venue.

Dancefloor DJs Web Redesign

Step One – The Website Redesign

Our first task was to redevelop the brand’s current site which was relatively dark and was not mobile responsive.

Our vision for the new site was to show off the wonderful moments that are created on the brand’s dance floors each week, showing engaged couples the DJ experience they can expect to receive on their special day.

The redesign is fully responsive and has intricate features such as a flexible gallery, a portfolio of equipment for hire and a contact form which is fully tailored to generate quality, pre-qualified enquiries.


Step Two – Search Engine Optimisation

Increasing The Volume of Leads Generated Each Month

With over a thousand Google searches each month, there is a large portion of the Leicestershire market looking for a DJ. For a local DJ service, being at the top of the search engines is both incredibly competitive and extremely valuable.

We designed and implemented an SEO strategy for Dancefloor DJs & Events which included a number of  keywords which their target market would be searching for.

Over the course of under six months resulted in a number of position one keywords. Website visitors considerably grew and enquiries increased by over 60% per month on average.


Step Three – A New Website for an Extension of the Brand

With over 10 years of operating as a successful wedding DJ business, Dancefloor DJs & Events wanted to expand their service out to the corporate market offering full event management and production.

This would involve a broader range of equipment and services for fashion shows, product launches, corporate parties and much more.

To facilitate this, we designed a new website for an extension of their brand, M.A.P Productions. We wanted the design to be simple, smart and also have balance of pages about their scope of equipment and the events they cater for.

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