iPiccolini Website Redesign

An eCommerce Website Redesign Case Study
iPiccolini brand

iPiccolini

About The Brand

iPiccolini are a playful, premium brand specialising in Italian style clothing for babies & toddlers. Their clothing collections are a beautiful mix of daily fun & elegance with practical needs both for mums and babies.

Each item is made in collaboration with a small family-run manufactory in Italy using only the highest quality wool, cashmere and cotton. A concept driven by two passionate mums and their appreciation for true Italian quality.

ipiccolini website preview

Designing a Playful Yet Premium Feel

When designing the iPiccolini site we wanted to create a playful vibe, using fun fonts, icons and a friendly palette of pastel colours.

We had a wonderful selection of images to work with and created a number of large page banners with these. To keep the user experience interesting we also used a number of animated features such as scrolling galleries and product images that change when hovered over.

The redesigned site of course is fully mobile responsive and boasts an impressive mobile menu and pop up mobile cart section.

ipiccolini size guide

Creating The Functionality

The eCommerce store was built with WooCommerce and boasts a number of neat features from the clean and simple checkout area to the email sign up box embedded into the homepage.

Many of the products come in a variety of colours and sizes, we therefore built a system which allowed these variables to be built into a single product and stock to be applied to each variation.

Finally the site was tied together with a stock management system to allow a single view of the stock of all of the products and variation. Stock levels can now be managed from this one screen rather than across each product page.

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